All-Star Campaign

Lauri Markkanen is an All-Star. We all knew it but we needed to help convince media voters early in the 22/23 season. Since the All-Star game was going to be back in SLC for a second time since 1993, we wanted to pay homage to the 90s by recreating fun posters that were from that time by the Costacos brothers. We embraced Lauri’s finnish alter ego “The Finnisher” cause when he steps on the court, he’s cold as ice. We sent these poster to media voters with the hope that they would make Lauri an All-Star and well, it worked :)

Creative Director